Robert Jackson / 4 Mins Read
Updated: February 27, 2023
WordPress is a content management system that allows you to host and build high-quality website easily and drive the potential audience. It contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.
Web development technologies evolve by leaps and bounds as enterprises tend to come up with corporate websites. But then, even a unique-looking and visually appealing website can also seem outdated after some time without the latest trends.
If you do not update your business website regularly, chances are high that you may lose web traffic over the period. Here, technology lends a helping hand, and if you own a WordPress site, the WordPress development company can assist you.
You must select the right WordPress web development company to keep your corporate website trendy. Though selecting the right web development partner is difficult, once you find one, you can get amazing and customized web solutions. Let’s go through the latest trends of WordPress in redesigning your existing website and making it successful. These trends are also capable of making your new website popular in a short time.
Latest Trends in WordPress Platform
What is the secret sauce of a successful business website? The answer is- simplicity. Modern companies tend to keep their corporate websites with simple layouts. Many enterprises hire WordPress developers to develop user-friendly websites with easy and straightforward navigation.
In such attempts, a single-page website can remain handy for companies and individuals to deal with a single product. Single-page websites are engaging and appealing. Most importantly, these websites are excellent at conveying the message or product description in a storytelling way. It can keep visitors on for a long time on your website. Also, it can save them valuable time, so they like to visit your website repeatedly.
Do you remember Mobilegeddon? Google rolled out a search engine update back in April 2015 that mentioned that mobile-friendly web pages will get a priority in mobile-based search results. This update has compelled website owners to keep their websites responsive to get a higher ranking on Google search pages. This trend is here to stay because the number of mobile users keeps increasing with time, and more people search for services or products on mobile devices.
Though desktops and laptops are still big online traffic sources, it is fair to mention that mobiles smartly replace them. Therefore, it is necessary for your website that a mobile responsive feature is integrated into it. In other words, your website should be easily accessible on smartphones. Moreover, the website should have thumb-friendly navigation on mobile devices because people prefer to use the right thumb more often to hold and work on mobile phones.
This has been a popular trend for some time, and it will remain the same in the future. It is because mobile-friendly websites can avail the advantage of parallax scrolling. Also, single-page sites can take benefit of this trend in full swing. Parallax Scrolling can create a lasting impression on visitors, especially on single-page websites.
Another benefit of parallax scrolling is this trend can boost customer engagement, and you can easily reduce the bounce rate of your website. Simply put, this trend can make your website user-friendly by all means.
When it comes to engagement, popups and notifications play a vital role. Pop-ups can efficiently serve the visitors to the website. However, it is noted that visitors get irritated with the excessive use of pop-ups. It is also possible that irritated visitors may switch to other websites. In such a situation, website designers count on sticky elements. It is a smart and effective way to replace annoying pop-ups.
Usually, sticky elements are positioned at the web page's top or bottom. These elements can convey a clear message to visitors without irritating them. Sticky elements are one of the most useful web development trends of 2019, and we can expect that they will remain the same.
Video content is necessary to make your website popular among people. Adding engaging videos and catchy content can make your website successful in attracting more web traffic. This trend is gaining ground swiftly worldwide as companies tend to put videos in different contexts to make any aspect more user-friendly. Videos can be readily shared on various social media platforms.
It can boost the ranking of your website. The WordPress web development company can integrate this feature with the help of plugins. Users can also spread the word about your website by sharing videos on their social media accounts.
Apart from animation or graphical representation, the addition of videos can become a game-changer for your business websites. You can add informative, entertaining, and explanatory videos for different objectives. Even header and background are also good ‘locations’ for posting videos. In the coming years, video content will keep the websites more interesting for visitors.
This is an evergreen concept, and website designers have used it for some time. It has multiple benefits. One, it is innovative and more inspiring than traditional stock photo implementation. Two, websites with vector design can showcase the developer’s efforts and the uniqueness of your website.
Actually, implementing stock photos is not a big deal as they are readily available. But, implementing vector illustrations or vector design is a completely different and difficult task. Appealing vector illustrations are hard to find and integrate into the website.
Also, you sometimes need to purchase vector designs from different marketplaces. You can also hire vector designers for your company’s website. It is an interesting trend to watch out for in the coming time.
WordPress is one of the most popular content management systems that manage whopping 75,000,000 websites worldwide. This is a preferred platform for developing a high-quality website that can attract people.
But you must focus on the audience’s needs before developing a business website. Apart from this, you have to follow the latest trends in WordPress. The WordPress web development company can help you integrate popular trends and you can improve both sales and ROI.
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Robert jackson is a content cum digital marketer at Solution Analyst, a leading mobile app development company. He is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.
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