Fazeela / 6 Mins Read
Updated: February 20, 2023
Guest blogging a common practice in digital marketing refers to promotion of content on other websites. High‐quality guest blogging shows a positive impact on search engine rankings.
Search engines look out for websites that provide high quality content and are linked to websites that have high authority. Constantly providing high quality content establishes your website to have authority over your product, service in the industry and helps in linking with other websites that have high authority. So it is a win-win for both your customers and the search engines.
Google will show up your website for the content when people search with relevant terms and drive more leads to your website. This means more conversions and business.
Strengthening link building activities by constantly linking to new websites that have high authority, increases the authority of your website. Since link building is majorly on the basis of high quality content, here are the best ways to create top-notch content for your website visitors and that helps in your link-building efforts.
Back up the statements in your article with statistics to cite. References make your content stronger where your readers and competitors will look to your content. Researched data eliminates assumptions and opinions and makes your statements stand out as a fact.
For instance, when you write that Facebook is the most popular social networking website in the world, 2.38 billion monthly active users in the globe states the exact amount of people using it. Your statement and opinions becomes fact-based writing. This sets you apart from other competitors who do not use real data in their content.
By citing specific sources that provide the data you claim in your content, it makes it look like a well-researched piece of content. Also, when you cite other resources throughout your article, it gives your readers a chance to dive deeper into the subject.
This will bring your readers back to your website regularly in lookout for trustworthy content. It builds your brand and makes you an industry leader. In-depth, well-researched articles are the type of posts that readers bookmark and visit repeatedly.
Researched articles are shared in huge numbers. You can create a research article by using tools to gain more information and deliver a well-written piece. For instance, you conduct a survey of hundreds of webmasters on trends they see by using a tool like Google Survey. You can use the conclusion and trends that come out of that work and publish them in your content in the form of infographic or chart guide.
Websites that constantly churn high-quality content, include researched statistics in their content. Your research articles will get your website several back link when they cite your work as reference in their articles.
Use quotes from industry experts in your content. Adding statistics to your content throughout will make it look like it has a lot of numbers unless your content is more than a thousand words. You can also use quotes from experts in your articles. Using quotes from industry experts will give your content a strong backing.
For instance, when you speak about link building and high-quality content in your article, add a quote by John Mueller of Google. This adds expert opinion from Google to your content, since Google is a source most people trust. Word-for-word quotes that are hyperlinked to the source are even better.
When you add expert opinion in your article, it is likely that the expert becomes an influencer who promotes your article. In the above example, even if Mueller does not link to your content, he might share it with his Twitter followers, which in turn may prompt one of his fans with his own audience. So your content reaches a wide audience who might not look out for this information on Google.
Famous blogs in your industry can also be identified as go-to expert resources for research and statistics. For instance, if your company is into marketing, you can cite data from blog posts of HubSpot, Moz, Search Engine Journal and Unbounce websites.
This makes your readers trust your articles and associate you to be an expert in your niche. When you include a blog post as a reference in your article, you can email an editor from that blog to mention you linked to their website. Also, you can ask them if they’d be willing to link to a specific post of your website in return.
You can get a backlink from experts in your industry by interviewing them. This is much better than just linking to their blog post in your content. When you interview an expert, they will have an emotional investment in your content as they spend more time and energy interacting with you. Interviews also allow them to share their story with more people, build a brand, promote products and interact with a fresh set of audience at a deep level.
The expert you interview will share the content on their website or social media, or link to it. Experts usually look to do interviews for people who have an audience. But in case you do not have, you could offer to interview them for a major publication.
Provide actionable assistance by mentioning specific resources in your content. For instance, don’t just say that people should use various SEO tools. Instead, specify tools like SEMrush or Monitor Backlinks. When you ask readers to use beginner’s guide, provide a few examples with links to it for readers to refer to.
Include images that shows what people will find when they click through your recommended links. This adds more value to your content because you provide additional resources that provide substantial information. These images also create an opportunity for you to connect to the person to let them know that you have featured them or their business in your latest piece of content. This will make you familiar to them when you approach them for a backlink at a later point in time.
Here are 5 sorts of guest post content that will help in your link building activity.
After publishing high-quality content, your next goal is to build links to it.
The number of votes, number of comments and number of social shares your article has received play a major role in convincing people that your piece is valuable, popular and link-worthy. Once you publish a new article, share it on your social media networks and schedule it to publish multiple times.
The way you share your article on social media influences the amount of engagement it receives from your audience. Photos are shared at a high number when compared to a text. So share your blog post through an image update rather than a text to increase social shares.
Get comments for your content. You can do this by sending a broadcast announcement of your new post via email. Add a clear call-to-action at the end of the email so people share their thoughts on your blog post. You can also use the groups on Facebook that are built for the purpose of bloggers reciprocating good comments on blog posts.
The more people you reach with your content, the higher the number of links you are likely to get from them. The fastest way to get exposure with your target audience beyond sharing on your social media accounts is by social media advertising. Create ads for Twitter, Facebook and LinkedIn.
Reach out to people who are most likely to link to your content. If you have interviewed experts or quoted them in your articles, you can reach out to them. You can also look for bloggers who are already linking to similar pieces.
Tools such as BuzzSumo, have a feature to view the articles that link to this piece of content. You can get information of the linkers. You can check the social share potential of the blog before reaching out to them so you can determine if it’s a quality website that will drive traffic to your own website.
You can use the results from that report to reach out to blog author and the author who created a link to a similar post and let them know about your article. Aim for the most recent post to see a high rate of success.
Start looking for additional link roundups in your industry by using keywords like [your topic] roundup, best [your topic] links, best [your topic] posts, top [your topic] posts etc. reach out to these people directly so they can include your content in their next edition.
You can also lookout for people who do roundups by email. Subscribe to the emails and familiarize yourself with the content they share. Reply to the most recent email of theirs to let them know about your suggestion for their next roundup email. If they utilize your suggestion, you will get a link to your website on their next roundup email.
Look for opportunities to answer questions on Q&A networks like Yahoo Answers and Quora, social media groups and any other forums. This strategy might take some time but once established, you will stand out on such platforms. You can get a link back to your website that will benefit in SEO. You will also be an authoritative figure with influence by proving your knowledge while answering questions.
Look for sources where you can syndicate your content and get a link back to your website. This will help gain more exposure. Choose websites where your target audience spends time. For instance, if you work with business owners, look for LinkedIn’s Pulse. Content curation services will help you spread the word about your content and increase the link-building potential of your website.
All the platforms to syndicate your content might not create SEO links, but you will gain more exposure for your content. This will eventually lead to more links.
If you use the above mentioned ways to create high quality content, it will eventually build you a library of linkable content. This will drive overall authority of your domain with great, editorial links.
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Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, Attorney marketing Company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.
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