6 Best Content Marketing Tools You Will Love in 2023

As many as 88% of B2B marketers use content marketing in their marketing strategies. Numerous content marketing tools are available today — some free of cost, some cheap, and some expensive.

These tools help you create a comprehensive marketing strategy that helps you reach out to a wider audience. 

Let us look at some of the best content marketing tools you will love!

Top 6 tools content marketers will love

Content marketing tools serve a variety of purposes. From content creation and production to promotion and optimization, these tools help marketers cover every base, and their scope has only been increasing.

As a marketer, you want to have the best few tools in your arsenal rather than too many tools that serve little purpose. 

Without further ado, here are the best content marketing tools every marketer must have:

1) HappyScribe

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Happy Scribe is an audio-to-text converter that helps your business become more accessible to your target audience. By converting an audio file into a text file, you allow the media you put out to be accessible to people who may not have been acquainted with it earlier. 

By 2023, video content will make up more than 82% of all internet traffic among consumers. By adding subtitles, you allow your audience to access videos in all kinds of environments, such as sound-sensitive environments and environments where they can also consume them on mute. 

Explainer videos are easier to understand and hold the attention of the user better. Moreover, you can create transcripts of videos and podcasts you create. It also helps you research as you can transcribe audio clips and interviews for better clarity. 

The transcription editor comes free of cost and can be used on your dashboard. You can also try the full version as a part of a free trial to experience all its features at once. 

2) BuzzSumo

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BuzzSumo is an all-in-one content marketing tool that can help you dabble in some advanced content marketing in your industry, even if you are just starting out with limited knowledge. It helps level the playing field, so to speak.

The tool finds out what kind of content is trending in your industry and what your competitors are writing at the moment. It analyzes the topics as well as the methods in which they are marketed. BuzzSumo's content insights help you formulate your own marketing strategy better. 

It suggests topics you should be writing about. It helps you find influencers in your industry and what kind of content they share. It helps you plan your influencer outreach in a more informed way. You can also monitor keywords by being notified whenever someone posts about them. 

BuzzSumo is priced at $79 to $499 per month, depending on the range of features you want and how advanced you wish. 

3) Kred

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Content marketing is as much about spreading the content you create as it is about creating it. Kred helps you build your online presence based on your online activity. The tool measures your online influence by analyzing your Twitter and Facebook activity. 

Based on these insights, the platform helps you match up with influencers posting similar content. But it doesn't just stop there. While other influencer tools probably don't offer more than that, Kred uses those statistics to help you create your influencer-like presence. 

Kred enhances your online presence, which naturally gives a boost to the content you post. As you become more well-known in your industry, people become more likely to click on the content you post. 

4) SEMRush

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Content SEO is one of the trickiest aspects of content marketing and SEMRush makes SEO easy for you. 

If you have always been worried about optimizing your search intent, SEMRush simplifies your SEO approach by showing you vital statistics in a simple, easy-to-understand manner. It shows you what keywords your competitors are using and gaining organic traffic on. 

Moreover, it helps you optimize your content for the SERPs. Its engagement data is meant to help you rank higher in the search engines. All you have to do is enter a URL, and you will get a ton of related keywords to base your content around. You may also discover keywords your competitors might not even know about. 

SEMRush boasts as many as 106 million keywords along with 71 million domains — a massive SERP database for SEO and SEM professionals to work with. It allows you to check both your and your competitors' backlinks. 

SEMRush plans start at $119, and you can try the award-winning platform in a seven-day free trial to see how it can help you work wonders with your SEO.

5) Canva

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Canva is the tool to use when you want to make your marketing material stand out. The audience today is flooded with marketing messages left, right and center, and it all looks the same. With the use of Canva, you can create stunning, professional-looking graphics in no time and make your content stand out. 

You can easily work with Canva's interface even if you have no prior experience in graphic design. The interface is easy to understand, and should you need help, there are quite a few helpful tutorials to aid you. Another aspect that makes Canva stand out is its adaptability. You can create content specific to every platform you operate on. 

That is to say that you can easily create visuals for Twitter, Facebook, Instagram, etc., as Canva works with their dimensions to help you create graphics already optimized for a platform. You can also take advantage of the templates to create visuals in less time. 

Canva is decently priced at $12.95 a month, which is great for its features. 

Content marketing relies on reaching the right audience at the right time. The tools you invest in should help you achieve your goals with as little effort as possible. 

6) Scribe

Scribe is a tool that can be used to create blog content and to ensure the quality of your blog content. It is a how-to guide automation tool – it automatically documents a process you complete on your computer, turning it into a guide with screenshots. 

For content creators, these guides can be directly embedded into your articles with HTML. So instead of manually taking screenshots and marking them up, simply embed the Scribe in your post. 

And for editors or content managers, Scribes can be used to document your writing, editing, publishing or other content-related processes. This will ensure a smooth blog publishing operation in far less time than creating that documentation manually.

Conclusion

Get tools that either serve multiple purposes or serve a few purposes that are a cut above the rest. Always be ready to experiment to know what works and what doesn't.

Let us know in the comments below your favorite content marketing tools and how they have helped you. 

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