When it comes to SEO, keywords are the holy grail. 

They are like the foundation to a house, the rookie quarterback to an American football team, the Iron Man to the rest of the Marvel Movies.

In other words, keywords are what you build your SEO strategy around. 

Naturally then, finding your primary keyword is one of the most important aspects of optimizing your website. This won’t be too difficult, as it will be pretty related to what your business, product, or service is. 

Your secondary keywords will have a significant impact on your SEO, as well. 

They help give search engines more context as to what your site is about, and they offer opportunities to rank for multiple keywords, which can bring in more traffic. 

Determining your secondary keywords and phrases and implementing them will be a bit trickier than doing the same for your primary keyword. 

That is why it may be worth outsourcing your SEO process to a professional SEO agency. 

Here are some ways an outsourced agency can help you with your secondary keywords and phrases. 

1. Understand Your Target Market

Keywords are super important for ranking high on search engines but you also want to be sure that the right people are seeing your site. 

An SEO company therefore, will get to learn about your target market so they can create secondary keywords that are relevant to them. 

For example, if you are a graphic t-shirt company and your target market are teens, they will use keywords such as “youth t-shirts” or “graphic tees for teens” instead of “t-shirts for dad.”

2. Website Audit 

A website audit is a complete analysis of your site and how it is doing in terms of SEO, its rankability and domain authority. 

An SEO company will use a website audit to make recommendations on what to do next in terms of SEO, and this includes keywords.

It will aid them in determining what keywords are necessary and how to best optimize around them.

3. Create A List of Secondary Keywords And Phrases

An SEO agency will help you create a list of secondary keywords and phrases. 

These will be related to your primary keyword and relevant to your site and business, although they will also be more complicated than simple variations.

For example, if your business is building fences, your primary keyword will probably be fencing. Simple variations would be words like:

• Fence
• Fences 

While you will use these words throughout your site, they aren’t really secondary keywords. Those will look more like:

• Building fences
• Fencing in (location of business)
• Chainlink fences
• Wood fences
• Fences for backyards
• Fencing for farms 

Every business will have a different list of secondary keywords, and an agency will help you find ones that are unique to yours and will be the most effective.

4. Strategically Place Them In Your Website

Once you have your secondary keywords, an SEO company will help you place them throughout your website. 

It may sound easy to do, but the way you use them, how much you use them, where you use them and the surrounding content around them all affects your SEO and ability to rank. 

Creating a strategy on how, when and where to use your secondary keywords is crucial, and an SEO company will help you create one that will positively impact your site.

5. Help Create Content For Your Keywords

A great place to put your secondary keywords is within the content on your site, which can include: 

• Blogs
• Articles
• Videos
• Podcasts
• Whitepages
• PDFs
• Guides
• E-books 

Creating content that is informative, engaging and original can be challenging if you don’t have a ton of experience doing so. 

It also isn’t easy to know how to properly place your keywords in your content, because as mentioned before, where and when you use them matters. 

An SEO agency will have a team of trained content creators that will help you produce content catered to your keywords. 

They can also place your keywords in the most optimal places in your content.

6. Optimize Technical SEO With Keywords

SEO has a lot of technical components to it. 

Technical SEO essentially refers to optimizing the aspects of your site that help search engine spiders crawl and index your site more effectively. 

This stuff isn’t your onsite content, but rather things like: 

• URLs
• Internal links
• Image HTML tags
• Sitemaps 

Dealing with this stuff can be annoying if you’ve never done so before. It can be even harder doing so while also optimizing the above with your keywords. 

An SEO company, can help you manage all of the above, and optimize them using your keywords.

Gather And Analyze Data

Once an SEO company creates and implements your keywords, their world isn’t over. 

They will continue to gather data and test your site and keywords to see what is or isn’t working. 

They can then use that information to adjust your strategy and keywords as necessary. 

Examples of data gathering are:

• Organic traffic
• Conversion Rate
• Time spent on site
• Search Engine Result Page Ranking

7. Create A Strategy Tailored To You And Your Business

The following has been mentioned a few times already, but it is worth reiterating. 

An agency will create a strategy for your secondary keywords and your SEO process as a whole that is bespoke to your business, product, or service. Well, a good one will, at least. 

So make sure that when searching for the right agency, you pick one that will take the time to get to know you and your business. 

One SEO company that promises to do this is Pearl Lemon.

They are an award-winning SEO agency that promises to tailor an SEO strategy for your unique business. 

So make sure that whatever agency you hire can say the same.

Subscribe to weekly updates

You’ll also receive some of our best posts today