Al Gomez
SEO consultant Al Gomez is the man behind Dlinkers, a company dedicated to complete digital marketing services. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.
Are you aware of the different ways to distribute your content in the most effective manner? If not, check out this blog wherein we tell you how content distribution is way over content creation. We also enumerate different ways you can use to increase the content distribution of your posts.
Time and time again, the saying “Content is King” will still live longer than people think. It becomes overused, but it’s the truth.
Content marketing is one of the most effective ways to enhance your business daily. This also allows you to reach out to your audience. Not only that, everyone you will even get to earn their respect and gain authority by presenting your expertise in your content.
The Issues with Publishing Content:
The internet is both a blessing and a curse. By now, you probably know what the internet can offer and what it can do.
It can provide you with plenty of opportunities to improve your business. However, you are not the only one who thinks that. Millions and millions of people worldwide want the same thing that you do. Success.
And more often than not, they also think the internet is their ticket toward that path. Due to that fact, it is not only you that gets to publish their content on the web.
As a matter of fact, according to Statista, internet users have already grown in numbers to a whopping 3.58 billion! And imagine if every one of those internet users uploads contents every day. 3.58 billion of content on the internet is a lot!
Although not all may get to publish content, those that do publish more than one content in a day. From WordPress statistics, 87.2 million new posts are created every month. And that’s just from WordPress. Who knows how many posts are created on other platforms?
Bottom line: Most of your content will never see the light of the first page in Google Search.
Content Distribution Versus Content Creation:
Although most people will say that creating content is one way to boost SEO and improve visibility in the SERPs or Search Engine Results Page, that is slowly fading away.
With so many internet users creating and publishing new content by the second, the content you may have posted hours ago has been buried under hundreds of fresh content. This is why some of marketers are adopting a new style of winning content marketing.
Content distribution over content creation.
Here are some of the ways you can use to increase your posts' content distribution.
1. Create It into a Video Content
Videos are rising in fame and popularity, especially with mobile internet users.
Statistics show that over 500 hours of videos are being uploaded per minute! Now that's a lot. Moreover, it also shows that 1 billion hours of videos are watched every day!
Having 1.5 billion active users every month, you are sure your video content will have at least one or two views. With the sharing options, it is easier to share your video content on other media sites that will be able to garner more viewers.
Signing up is free on YouTube. Some tools are available that can help you create your video content easily. Create your own channel, repost your content in video format, and engage and improve your post's capabilities.
2. Repurpose as an Infographics
Images are one of the most easily digested methods of presenting the information.
One of the research from the Social Science Research Network says that 65% of the population are visual learners. This indicates that content with visual stimulation will make your message 80% more memorable for people. Infographics also enhance the chances for your post to go viral.
Converting your text-only content into an informational and visually stimulating infographic is one of the ways to redistribute your content. Although many believe that infographics are dead, guess what? That's what they say to email marketing, blogging, and SEO.
You don't have to be a professional graphics designer to create your own infographics. There are plenty of infographic-generating sites for you to try on the internet.
By utilizing your content in an infographic, you will be able to enhance your reach and post shares with visual power.
3. Reach Out to Reddit, Quora, Buzzfeed, etc.
Content-sharing sites aren't called content-sharing sites for anything.
Reddit, Quora, and Buzzfeed are some famous content-sharing sites that you might want to try. Reddit has almost 1.58 billion users, Quora has 190 million monthly visitors, and BuzzFeed has 650 million global audiences.
By sharing your content on these big sites, you will be able to reach people who are regularly using them. These sites cover a vast array of topics that you are bound to find some audience that will take an interest in your content and will be able to boost your content's performance.
Additionally, you will be able to meet like-minded bloggers and marketers for content collaboration opportunities.
4. Include in Email Marketing
Who says emails and email marketing is dead? On the contrary, email marketing is very much alive still.
The most basic form of marketing can actually give you and your content more benefits than imagined. For one, it doesn't cost you hundreds of dollars to send an email and spread it to many people.
Two, people usually use emails to be able to keep up with their favorite blogger/influencer/service. Therefore, if you are asking for your visitors' emails, don't just stare at them and pile them up in a corner. Make use of them by emailing them about your new content and updates.
This is also an excellent way to reach your current readers and update them on each post you have made. If your email opens are posing a challenge for you, there are many creative ways for you to improve your click-to-open rates.
In Summation:
Content is still an essential factor in enhancing your business to be able to reach out to customers and get to gain more. It is also not exclusive to blog posts only.
By distributing your content, you can maximize your reader's reach with less, more valuable content. You will be gaining an advantage. After content creation, aside from redistributing them, you can always analyze your content's performance.
This way, you will be able to know which content your readers respond to the most and where it does not.
Create fewer but high in quality posts and maximize your post distributions rather than creating okay-quality posts in high quantity. Quality is always better than quantity, no matter what you do and no matter where you are.
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