Sam Makad
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Looking for the best email marketing software? I've personally reviewed of some of the best email marketing software for small and medium businesses.
The avalanche of digital transformation has changed the conventional model of businesses. Previously, marketers didn’t exactly know who their customers were, their expectations of them, and how they could expand and reach their new leads.
But, now the times have changed, and marketers can target the right people at the right time and send them information that is narrowed down to their requirements.
How do they achieve this the answer is through email marketing software. It is a form of marketing technique where emails are automatically sent to existing customers as well as potential customers to grab their attention.
But, the concept of “one size fits all” is not applicable in the current scenario; you cannot send the same email to everyone in your database. You need to filter your emails depending on the type of customer you are targeting.
It is made possible through email marketing tools that help you to design your email marketing strategy and send it across personalized messages.
Here is a rundown on some of the best email marketing software for small businesses:
Constant Contact doesn’t have anything out of the blue to offer, but it is not at all underwhelming concerning performance and deliverability. It comes with two plans: email and an email plus plan with a free trial of 60 days.
Both plans allow you to send unlimited emails with features like contact management, list-building tools, pop-up forms, reporting features, email templates, social media tools, and more.
The cheapest email plus plan is priced at $45 per month for 500 contacts, and the most expensive one is $335 for 50 000 contacts.
DirectIQ offers an easy-to-use email marketing interface that delivers results.
DirectIQ lets marketers build stunning email campaigns automatically. It is connected to all popular websites and services like Shopify and WordPress. You can quickly transfer all your contacts and start sending emails easily.
Oh, and did we mention for FREE? Yes, DirectIQ has a Forever Free Plan, so marketers can start small, and DirectIQ will be right there to scale with them!
Free Plan allows you to send 6000 emails to 1000 contacts.
Paid options begin at $15/mo with Send Limit of 15,000 emails per month.
The unlimited plan starts from $25/mo and lets you send 25,000 emails per month.
Sendinblue is an all-in-one marketing tool used by more than 80000 SMBs and enterprise clients worldwide. As an open platform, its mission is to work alongside other solutions while powering peoples' websites and funnels. Main features include email & SMS marketing, marketing automation, signup forms, landing page builder, Chat, CRM, Facebook advertising, and retargeting.
Benefits of Sendinblue:
Plus, a rich catalog of native 2-way integrations with Mailchimp, Hubspot, ActiveCampaign, Constant Contact, Salesforce, Pipedrive, and Typeform.
It offers a free plan that includes 9000 emails per month, marketing automation for up to 2000 contacts, and Chat & CRM solution.
A premium account will enable you to send 120k emails monthly with all advanced features for $66 per month. You can check the Sendinblue pricing here.
Drip is a great email marketing tool widely used by bloggers, marketers, and e-commerce businesses. It is a good option for small companies because it offers various add-ons that integrate popular website builder tools such as woo commerce and WordPress.
They have smart segmenting options and intelligent marketing tools and are super easy to learn and start. Drip comes with live chat support, webinars, and tutorials to help users get hold of their email marketing software.
It offers a free trial plan for up to 100 users, and then its plan is priced at $41 per month.
Aweber is another excellent option to consider for its attractive pricing list. One of the main competitors to MailChimp is touted as one of the popular bulk email marketing software.
Aweber offers a 30-day free trial period, which charges $19 monthly for up to 500 contacts. They have incredible customer service through live chat, email support, and live webinars, so your issue is resolved within minutes.
MailChimp is one of the best email marketing software that offers an easy-to-understand dashboard.
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in your users' inboxes. Here's an in-depth take on MailChimp pricing with all available plans and offers.
Active campaign is an excellent email marketing automation software if your main concern is email automation. They also offer CRM features that are less sharp than their email automation. You get a beautifully designed dashboard between your campaigns and other services.
The plan for the Active campaign starts at $9 per month, and you can also request a demo test with some features. The pricing of the Active campaign may get on the higher side with time, but it is worth a try if your primary objective is complex automation needs.
A super popular email marketing platform that is easy to use, affordable, and a good option for small businesses and beginners. It has some great features which make your marketing automation super simple.
The editing features of GetResponse are not at par as compared to others in this list. It comes with a 30-day free trial, ranging from $15 to $799 per month enterprise plan.
Moosend is an email marketing automation tool with many features to help you kickstart your email marketing efforts.
Moosend will provide the platform's drag-and-drop builder, responsive email templates, and advanced automation to save you time.
The platform allows you to segment your audience to send highly targeted emails that increase conversions. You'll have access to online forms to help you generate leads and an intuitive landing page builder.
Apart from that, Moosend also includes real-time analytics to make data-driven decisions about your email marketing campaigns.
Benefits of Moosend:
Paid options begin at $9 per month and include all available features, such as a landing page builder, online forms, transactional emails, and more. You can always sign up for the free trial and see whether Moosend is your ideal email marketing platform.
Here's an in-depth analysis of Moosend’s pricing with all available plans and offers.
A robust email marketing tool with some great features and incredible performance. It is super easy to use, which is quite popular among professional bloggers and marketers.
ConvertKit offers many services that are not as comprehensive as their peers. The reason is that ConvertKit is an affordable option that helps build your lists, making it an excellent choice for people who have just kickstarted their business.
ConvertKit doesn’t provide A/B testing, so it might disappoint some users.
The free trial period is 14 days, so you can try it for any of their plans.
The pricing of ConvertKit starts at $29 per month to $79 per month, which supports 5000 subscribers.
InfusionSoft is an old email campaigning software that facilitates email campaigns based on automated funnels and landing pages.
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task, such as sending a newsletter, is complicated. InfusionSoft is expensive, so you must decide whether you need its high-performing technical capabilities.
It starts at $99 for 500 contacts and goes up to $274 for 10,000 contacts.
SendHippo is quite a novice player in this market and is worth a try marketing tool. It is a great email marketing automation software for small businesses. It is affordable and offers almost all the services you get with other marketing tools.
Here are some impressive features and benefits:
Get Started with their lite package from $6.99 / month and Plus Package from $15.99/month.
Campaigner is not a go-to option for most small businesses as it lacks some essential features. Though, it has some benefits to offer for small businesses.
Here is a list of some of them:
The segmentation process works well, but sometimes it slows down the process when you add too many filters. It also has issues with Gmail delivery in some cases.
The question always ends with which email service to choose when so many exist.
The answer depends on your marketing needs, budget restrictions, and at what stage you are incorporating the email marketing automation software. Before zeroing down on your option, here are a few things to keep in mind:
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Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
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