Google sees 2.5 million searches happen on its platform every second. It’s the most popular website in the world. It's why every advertiser wants to establish its brand on Google and capitalize on its vast outreach.

Whether you are a small business or a big corporation, you can make the most out of Google Ads even on a simple budget. All you need is an understanding of how the platform works and a clear goal and strategy.  

We've come up with a handy guide to help you master Google Ads to ace your next campaign. Read on to know more. 

8 google ads campaign mastery tips

Google Ads is a paid advertising platform where advertisers pay for every impression (clicks) you get on your ads. It helps you target your ads to your audience as they search for keywords in your niche.

The ads help steer the users to your website and educate them about the goods and services you offer. The ads form the base to create leads and form relationships with users while driving qualified traffic to you.

Moreover, Google provides you with an analysis of how your ads perform to help you tweak your strategy as you go along. You also don’t have to worry about overspending as Google helps you stay within your monthly cap and maintain the budget.

Here are some tips to help you master your next Google Ads campaign and grow your business’ outreach:

1. Work on real-time integrations

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One of the challenges companies often face when advertising on Google is syncing their data with the platform. Their CRM and Google Ads are two different entities they have to manually sync up to get any work done.

Integrating your data and platform with Google will smooth out the operations tremendously.

Juni Google Ads integration will streamline your operations with real-time integration between your system and Google ads.

It frees you up to track your performance in real-time and make changes to your strategy on the go. Moreover, you’ll be able to generate receipts automatically instead of rummaging through Google Billings. 

All your bills and receipts will be forwarded to your systems right away, saving you time and aiding the organization of your bills. Similarly, you’ll be able to track your ad spend and make sure it stays within your budget.

2. Set SMART goals

Many companies make the mistake of trying to achieve everything with Google Ads. While the end goal shall always be to grow your business and increase sales, it’s important to set realistic and achievable smaller targets to hit as you move forward.

SMART goals are Specific, Measurable, Attainable, Relevant, and Time-Bound. So, your goal might be to get more hits on your website, spread awareness about your company and products, or increase the time a user spends on your website.

Your ad campaign shall be tailored to match the goals you’ve set out to achieve. For example, if the goal is to increase hits on your website, your ads should give helpful information about you might be able to help the user with the CTA being about visiting your website to know more.

This approach is targeted and doable. The result you yield from your efforts can also be easily assessed keeping the goal in sight. Based on the results, you’ll be able to go back and tweak your strategy, say, the keywords and the ad content you put out.

3. Prepare a relevant landing page

As you spend hours perfecting your ad campaign strategy, don’t forget about the end goal of your campaign. The whole point of getting a user to click on your ad is to get them on a webpage of your choice. 

The webpage needs to be relevant and optimized to make the most out of the user’s stay on it. If you are advertising about how your product will be able to help a user overcome a problem they’re facing, the webpage they land on shouldn’t be the page to buy it right away. Hence design landing pages well.

The page they land on shall detail the points of the ad about the product that will help the user. Give the option to purchase after you’ve won the user over and not right away. Take them on a journey and make the transition seamless.

Moreover, your webpage needs to be optimized for optimal user interaction. Everything from the header to the color scheme shall be optimized to increase the interaction time of the user. Use A/B testing to see what works better and what doesn’t. 

4. Long tail keywords are the key

Every dollar spent on Google Ads returns advertisers two dollars. Google Ads is a profitable venture through and through. However, it’s about using the platform right. The key to Google Ads lies with keywords.

It’s often challenging for companies to come up with relevant keywords. In such a case, adhering to long-tail keywords might help you hit the right note with your target audience. They are more specific and targeted.

For instance, someone searching for a ‘pine wood 2 seater sofa’ has a better buying intent than someone searching for a ‘sofa’. Targeting long tail keywords helps you identify hot leads, i.e., people who might make a purchase right away. 

Since they have a lower search volume, you have less competition in your niche domain. This means they cost less for pay-per-click. All you need is to hit the right bunch of keywords to attract willing customers and attract them to your website.

5. Always use negative keywords

Google Ads gives you the option to use negative keywords. They allow you to explain to the algorithm what your products, services, and brands are not. So, by using negative keywords, you forbid your results from being shown when a user searches for them.

For example, if you are a brand selling lab-grown diamonds and jewelry made from lab-grown diamonds, you would try to steer clear of keywords such as ‘natural diamonds’ and target keywords like ‘diamond alternatives’ or ‘natural diamond alternatives’.

Adding ‘natural diamonds’ to the list of negative keywords will stop your results from showing in searches about natural diamonds and not confuse the user. It also helps you save money by restricting the results of your keywords.

6. Automate the process

Running ads to capture the attention of your target audience is a never-ending process. It shall be treated as such. Make the most out of automation to keep your ads running at all times. Use tools such as Smart Bidding and Responsive Research Ads to do that for you.

The tools use artificial intelligence and machine learning to make bids on your behalf. They will only bid when there is a higher chance of success, increasing and decreasing the bids accordingly. 

To do so, the tools take into account the funnel stage users are on, the relevance of the keywords, what your competitors are bidding, and the chances of success you have with every keyword you use.

7. Hone your focus

One of the most important tips, especially when you are on a budget with your advertising, is to narrow down your focus. Paying for very many keywords with a high search volume may not yield you desired results.

Instead, play smart. Research what your target audience looks for in your niche. Target what brings you the most profit: a demographic, product, market, or keyword. Build your strategy around that profitable element.

For example, if your most profitable demographic is college-going people, create your ads to entice them. Use informal, modern phrases that click with your audience along with catchy images. 

Similarly, take your most profitable keyword and target similar keywords around it. They may be related to or an extension of it. Target both long and short keywords to see which ones bring you the most success and tweak your approach accordingly.

8. Make use of ad extensions

Your Google Ads dashboard has an extension that lets you add extensions to your ad. Add extensions such as location, features, or any promotion codes. This helps you target your ad better for relevant audiences.

For example, adding the location or a number to call on increases the readiness of the customer to engage with you. If they are searching for a nearby service, chances are high that they will come to visit it to solve the issue they are facing. Giving a number to call on lets them enquire about it as well.

Acing the google ad strategy in 2023

Google Ads is the go-to option for advertisers to reach their target audience. No matter what your advertising strategy is, Google Ads will most likely be a part of it.

To make the most out of Google Ads, you should have a clear game plan in mind about what you want to achieve out of it. The rest of your strategy shall be based on it.

Pick longer and more specific keywords to reach your core audience and automate the process for smooth functioning. 

Let us know what you think are the handiest tips to master Google Ads.

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