14 Best Lead Generation Tools for Business in 2023 [Updated]

Lead generation is one of the most crucial marketing processes, regardless of industry or business type. It leads to more sales and revenue, which involves getting consumers interested in your business.

But according to the latest marketing statistics, lead generation is the top challenge for 65% of marketers.

However, it doesn’t have to be difficult, especially if you have the right tools. With the following tools, you’ll start generating plenty of qualified leads before you know it. Let’s dive in.

1. ProProfs Lead Quiz Maker

Quizzes can be excellent tools for capturing leads, especially since they can go viral. So if you’re looking for a user-friendly tool for creating online quizzes for lead generation, ProProfs Lead Quiz software might be just what you need.

It lets you create lead-generation quizzes in minutes, whether from scratch or leveraging its massive library of 100,000+ pre-built quiz templates.

You can customize them from top to bottom, add lead forms and visuals, and personalize the results. You can also add custom messages for social sharing.

Lead nurturing is a breeze with this software; you can integrate it with email marketing solutions, CRM, and many other third-party tools. You’ll also get in-depth analytics reports to learn more about your audience and capture more leads.

2. Woorise

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to collect leads to engage your audience.

Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.

Woorise also integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more, allowing you to automatically send your new leads to the tools you already use.

3. Unbounce

The most crucial web pages for generating leads and conversions are landing pages. So, it would help if you made them count.

With Unbounce, you can design and optimize excellent landing pages that convert – without any coding whatsoever.

The platform offers a drag-and-drop builder that simplifies the process and 100+ customizable landing page templates. If you know CSS and JavaScript, you can include many additional functionalities. You can also create targeted pop-ups and sticky bars to boost conversions further.

4. Aritic Pinpoint

Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers quickly.

It has features such as landing page builder, SEO tracking, keyword tracking, lead scoring, lead the search, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, and website tracking features with marketing assets management. 

Aritic PinPoint is perfect for a marketing team to get going from day one. It is user-friendly and easy to understand in seconds.

5. Quiz Maker Plugin

Are you looking for a way to create fun and interactive quizzes for your audience? Then, our WordPress Quiz Plugin is what you need. The big diversity of customizable templates allows you to create quizzes, exams, and tests that will suit your needs and goals in a few quick steps.

One of the best things about this plugin is that it allows you to create unlimited quizzes with unlimited questions, and an unlimited number of users can take your quiz. The user-friendly design of this plugin is yet another outstanding feature. 

Creating an advanced and appealing quiz with this plugin does not require any coding skills; basic computer skills will be enough. Use the offered features such as randomizing questions, scheduling quizzes, redirecting the users, and many other features to elevate your surveys to another level.

Hence, if you want to enhance the engagement rate of your website and provide your audience with fun and knowledge, do not waste your time and start using our WordPress Quiz Maker Plugin now. 

6. Jotform

Jotform Survey Maker is the perfect tool for generating leads. Jotform has tons of free templates that you can use to create surveys to generate new leads quickly. Then, embed your information capture forms into your website, customize them using conditional logic, and share them with just a link.

Collect your submissions and track your data using Jotform’s detailed Form Analytics feature. Use their many form integrations to help with email lists and CRM contacts. Turn leads into customers fast by automating your workflow with useful templates for your surveys.

7. Instapage

Instapage is another excellent landing page platform that requires no coding. However, this one is for designing landing pages for ads.

You can tailor them to your target audience and instantly connect them to relevant ads using the AdMap feature. You can ensure the post-click experience is seamless and perfectly aligned with the pre-click promise.

Optimizing your ad landing pages is a piece of cake. The platform comes with heatmaps, split testing, multivariate testing, insightful reports and analytics.

8. Outgrow

Customers no longer want to be sold to. Instead, they’re constantly looking for engagement, value addition, and education that static content cannot provide. And that is where interactive content comes into the picture.

Outgrow is a no-code SaaS platform that allows you to create interactive content like calculators, quizzes, assessments, chatbots, and more. It’s an easy-to-use builder with a wide range of premade templates that make your task even more accessible. In addition, it can be used to gather qualified leads and segment them to offer personalized solutions to users.

Outgrow is technically advanced, allowing you to use the most complex functionalities in your content and features like a logic jump. In addition, it integrates (native and Zapier) with hundreds of third-party software like Hubspot, Marketo, and Salesforce, creating a seamless flow of the leads you collect to develop a more coherent marketing strategy.

9. Pardot

A marriage between marketing and sales is the key to more qualified leads and conversions. Pardot by Salesforce helps you empower those two teams.

It’s an AI-powered B2B marketing automation tool for aligning marketing and sales and qualifying, capturing, converting, and nurturing leads.

It’s a feature-rich solution that lets you deploy landing pages, build brilliant lead forms, launch engaging email and social campaigns, track your SEO and SEM efforts, and much more. It’s an excellent solution for closing more deals and building solid relationships.

10. G Suite

G Suite probably doesn’t need much introduction. It’s a bundle of all of Google’s cloud-based products for team collaboration and productivity.

You’re already using at least some of them, such as Gmail, Calendar, Drive, Docs, Sheets, and Meet. But if you use G Suite, you’ll have all available products in one centralized location without separately downloading apps or opening multiple tabs in a browser.

Apart from this convenience, you’ll also get higher security and advanced admin controls. There are endpoint management features, a secure vault for your data, and insightful analytics reports with data visualization.

11. Lusha

Lusha is a B2B lead enrichment tool for building strong customer relationships. It helps you find the right customers on social media before it scans their profiles to provide you with up-to-date contact information.

It helps you authenticate that information, verify emails, create lead forms, detect and eliminate potential fraud, and more. In addition, you can instantly direct contacts to your CRM or third-party tools for a holistic view of all leads and customers.

That way, you can immediately start engaging them directly from the platform.

12. Formisimo

Formisimo is no more, but lots of people keep searching for it, which is why we listed it here. Formisimo (the company) is offering a replacement product called Zuko, its next-generation form analytics platform.

If you’ve used Formisimo, you’ll be happy to know that Zuko has all the old features for analyzing online forms and improving checkouts.

The new features include custom events, event and attribute tracking, custom segmentation, behavior alerts, session explorer, etc. As a result, Zuko is faster, wiser, and more powerful overall.

13. Hootsuite

If you’re looking to manage and optimize your social media marketing efforts, Hootsuite might be your way to go.

It has content publishing and advertising features and tools for boosting engagement, monitoring key topics and conversations, and analyzing the results.

It has all you need to turn your social channels into lead generation and conversion engines. Its real-time insights will help you strengthen relationships and make smarter, data-based business decisions.

14. Hello Bar

Did you know that 98% of first-time website visitors don’t immediately convert? It’s like they’re window-shopping, so you need to grab their attention instantly.

Pop-ups are one way to do it. With Hello Bar, you can create high-converting pop-ups and bars for your website. It has many design features and settings for making your offers pop and targeting capabilities for optimizing the mobile experience.

Over to you.

We highly recommend you check out all these tools, especially since you can try them for free. Test their brilliant features to see how they suit your needs and start supercharging your lead generation and ROI.

Have you used any of them yet? We’d love to hear about your experience, so feel free to share it!