8 Mobile Applications to Escalate Marketing & Scale Your Business

The COVID-19 pandemic hit the world at the start of 2020 and since then, our lives haven’t been the same. In one way or another, all of us have been affected-either directly or indirectly by the pandemic. However, the economy especially of the small and medium-sized businesses has suffered the most because of the novel virus and the subsequent nation-wide lockdowns that were imposed. 

During this time, such businesses find it extremely difficult to spend an exorbitant amount of money on marketing and advertising their business and product. As an old saying goes, where there’s a difficulty, there is some easiness; however, thanks to technology and the mobile applications that it has given rise to, marketing and scaling your business have become easier and cheap. 

That is also one reason why the demand for mobile app development services are dominantly higher than other digital marketing and development services.

In this post, we’ll give you a detailed guide about eight mobile applications that will help you to increase the scale of your business. 

1. Buffer

Undoubtedly, social media has drastically changed marketing practices and has given a boost to digital marketing, but let us not kid ourselves, it’s not easy to market via social media apps. There are many issues when one decides social media apps, for instance, you have to customize content for each app, you must search and rank the most used and popular hashtags for each website and then incorporate them in your posts.

In some cases, especially for SAAS businesses, you might have to hire a social media manager to manage your online presence. But if you’re tight on budget, hiring a social media manager might not be a smart move.  

This is where you utilize social media marketing for SAAS business (or any other online business) and put tools like Buffer into play. 

The key feature of Buffer is that it can link all your social media accounts with this app, be it Facebook, Twitter, Instagram, LinkedIn, Snapchat and much more, the Buffer app is your one-stop solution to all your social media woes. 

Having all social media apps in one place, allows you to increase the scale of your business by many folds, as Facebook has over two billion daily active users, so Buffer is definitely worth your money. 

The singular feature allows you to post at these platforms either simultaneously or at different time intervals. You also have the choice of posting either the same content or a different one on each app. Another feature of the app is that depending on the size of your business, you can choose the app plan, with different price ranges, beginning from $150-$1000 per year, and customized options. 

Also, the app is available on both the Google Play Store as well as the iStore. 

2. Canva

In today’s digital era where pictures hold meaning to a thousand words, you need to know the right ways to attract your customers: pictures! Since people tend to scroll seamlessly on Instagram, an app that has an active one billion users on a monthly basis, why not use this statistic to your advantage to scale your business? And Canvas is just the app to help you do that.

Canva is home to millions of templates that can be used with pictures, infographics, videos, and much more. In addition, the app also has a blank canvas, on which you can create pictures and videos of your choice and post them on various social media websites, such as Facebook, Instagram, Snapchat, and Pinterest. 

Canva can be linked to all your social media accounts, thus allowing you to post content on either one or all your social media accounts together or separately. Due to its many features and complexity, the app allows you to take pictures, banners, and attractive posts for a wide range of audiences with ease and a short time. 

The best part, it’s available on both the Play Store as well as the iStore. 

3. Yelp

Now you might think that why would someone need Yelp to enhance the scale of their business? However, if you explore the app, you would discover that it is a great platform for small and medium businesses to market and scale their business. 

Yelp has some features, which would work best for you if you do not own a website. Yelp can act as a mini website in the following ways:

• It allows you to add your business’ address and change it when need be.
• It allows you to add your business’ phone number and email address and change it.
• Visitors (customers) can review your product (business) and you can respond to those reviews. 
• It allows you to track your business in real-time and customer engagement.

Also, Yelp is connected to Google maps, therefore, people won’t have a hard time finding your location. Another interesting feature about Yelp is that it tells you about your competitors as well; a feature that you can use to your advantage. 

Also, it has web as well as mobile versions available on the Play store and the iStore. 

4. Mention

As the app’s name suggests, the Mention app allows you to track the progress of your business whenever and wherever someone mentions your business. 

So, the app basically has a mechanism through which it is linked to all your social media accounts (Facebook, Twitter, Instagram, etc.) and gives you an update whenever someone mentions your business. 

The app counts and highlights all the posts and platforms on which your business gets a mention and then allows you to analyze the obtained data. From the mentions, you have the liberty of responding to peoples’ comments, tackling hate comments and negative feedback, and being up to date with your competitors’ business and their strategy. 

In addition, the Mention app allows you to post, tweet, and retweet your comments, allowing you to increase the scale of your enterprise. Depending on the size of your business, the app is available in various price ranges. 

5. Hootsuite

Did you ever wish to have a magic wand that would function as your one-stop-shop for all your social media accounts? Well, if so, Hootsuite is your answer. 

Hootsuite can be linked to all your social media accounts and allows you to post different or unified content on all your accounts. In addition, it allows you to manage and track all your followers on all your accounts. Thus, allowing you to track every comment, like, retweet, and eventually use it for your benefit to enhance the scale of your business. 

Depending on the size and scale of your business, the app is available in many price ranges and is available to both Android and Apple users. 

6. Bitly

Facebook and Twitter pages to your business can have long links, which may be difficult to remember and use. However, Bitly shortens your codes or links and allows you to post them on various social media websites to gauge with your customers online.

Also, through its embedded data analytics tool, it analyzes the content that you produce on your social media and gives you feedback on it, allowing you to improve and optimize it. 

7. Facebook

Who knew that the most used social media app can be used as an app to market and increase the scale of your business? Well, that’s Facebook for you. 

Facebook has approximately two billion users daily, which makes it an outstanding platform to market and scale your business.  The Facebook mobile app allows you to make a page for your business, which contains all the important information about your business, and then Facebook Ads asks you whether you wish to advertise your business through Facebook. 

If you choose the latter, your business’ reachability increases greatly because of Facebook’s size, but the most important thing about Facebook is that it will advertise your business to those that live near you and your targeted demographic group, which makes your advertising more effective. 

Also, you don’t need any money to download or create a page on Facebook; advertisements cost money, but compared to other platforms in the market, they are very cheap and business transactions with Facebook take place in your local currency. 

Talk about a good catch!

8. Clover

The Clover App has an interesting and unique concept. It is not a traditional marketing app, but rather an aiding tool to enhance the scale of your business. It is recommended that you use the Clover app alongside another marketing app. 

The app works on an age-old marketing technique: Buy one get one free. The app is linked to the cart on the website and whenever the customer purchases something from your business, the app guides it as to how it can earn an award based on its purchase.

Therefore, what it does is that it toys with consumers’ psychology by persuading them that if they make more purchases, they will get a reward, either a discount or something for free. 

In addition, once the customer visits your website, the app allows you to track the customer and take note of the purchases and thus, perfect your content accordingly. 

Conclusion 

With smartphones becoming cheap and easily available, it is no surprise that companies should and will be investing in mobile apps that help them market their business.

However, with a plethora of options available in the market, you must be careful about the apps that you would need to escalate your marketing plans and optimize your business.  

Therefore, instead of using all the apps at one time, it is best to use the one which is compatible with your business’ needs. 

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