9 Steps for Optimizing Mobile App Landing Pages

Whether you are a blogger or planning to launch a new website or, rather release a mobile app into the market, you must be familiar with the vitality of landing pages. Merely developing an app or launching a website will not solve your purpose alone, but you need to consider ways to optimize it to create that buzz amongst the users.

In short, landing pages can be a great marketing tool to generate more traffic to your website or mobile app. The landing pages should be optimized for desktop users and smartphone users, whose numbers have steadily increased over the years.

You also need to remember that ‘First Impression is the Last Impression.’ So, don’t develop a page that becomes difficult to navigate and make it content-friendly. This will be a blow to your app campaigning strategy. After all, your target is to engage people, so you must be very cautious with landing pages. The following are the most crucial factors that will boost your landing pages for mobile apps.

1. Distinguished Name and Unique Logo

The main purpose of the landing page is actually to get a response from the people out there in the market. In other words, you are here to promote your app. Therefore, getting a distinguished name and a unique logo design becomes exceedingly important.

The prominent name and logo will not only attract people to your app, but it will be able to frame some ideas regarding the app beforehand. They can search your app on the App Store more easily. You will get instant recognition. However, if this key element is missing from your landing page, you will fall short even though your idea may be exclusive.

2. A Crispy and Catchy Headline

When choosing a headline for your mobile app landing page, it must have the following qualities. First and foremost, it should be concise and apt. The headline also needs to be unambiguous and catchy, which can spontaneously draw the visitors' attention. You have a short space to work on, so ensure that the word limit for the headline does not exceed five or six, to be precise.

This is where your imaginative power will come into play because you have to describe your website or app in the shortest of terms. This assignment may be difficult because selecting the most appropriate words for instant appeal isn’t child’s play. You can also call it the tagline for your app. You can use this tagline while advertising or promoting your app.

Let’s illustrate this with an example. Paytm is a popular online payment app in India that is used for varied purposes. So its headline is ‘Simplifying Payments in India’. These four words tell the entire app story; for what it is used. Make the headline bold and use an accurate font.

3. A Clear and Persuasive Call to Action

A clear and persuasive Call to Action, CTA is predominantly essential for landing pages. It helps to drive more traffic to your website or app. As is evident from the name, CTA entices customers to take immediate action, for example, on a specific deal. If your app is already available in the App store, you need to convince the users to download it, or if you plan to launch one, you can request your users to subscribe to the mail list to get updates.

It needs to pinpoint the target, such as “Grab the Deal,” “Best Discount Offers,” etc. POP and Shyp are the optimal examples known for their CTA landing pages.

Another important aspect of a Call to Action is keeping a single visible button. The CTA will fail to offer its benefits if the desired button on the landing page isn’t prominent enough. Your goal is to ask people to do act upon something. Therefore, please make sure that the CTA button is visible clearly. You can choose a contrasting color for the page compared to your main page.

While developing an app, you must ponder some other significant aspects. Firstly, the page's visual appeal shouldn’t eclipse the CTA button. It means you have to strike a perfect balance between aesthetics and the CTA button without compromising one another.

4. Inclusion of Videos and Social Media Accounts

If you were to take expert advice, then a video must be included in your list of compulsory elements for the mobile app's landing page. An app video is a much more powerful medium to attract users than written content. Moreover, if you take a usual poll, most people prefer watching a video to get information because they can connect more aptly and quickly. However, don’t try to exaggerate your app in the video. Try to keep it short and simple, covering all the important points. Interestingly, people who like your video might share it on various social media platforms.

Now take off your social media account, do you think your landing page will be successful without adding this essential ingredient to your recipe? No. Social media is one of those venerable platforms which directly connect you with your audiences, and you simply cannot let this opportunity slip out of hand. Most apps these days have Facebook and Twitter buttons on their landing pages.

5. An Orderly Presentation without any Clumsiness

If you want your app installed on more smartphones, you will have to adopt this policy. Since there is a space crunch, you must adjust everything into that little pocket without giving a clumsy or untidy presentation. Don’t complicate the designs; try to get as much white space as possible. A sophisticated landing page comprises all important elements with minimal or no clutter. If you wish, you can go through a few examples, such as Moto360.

6. Showcasing Awards and Contact Information

If you have been awarded the best mobile developer in any previous contest, then don’t forget to exhibit it on your landing page. In addition, testimonials of clients or positive reviews of your audiences will be a big bonus.

You also need to put in your proper contact details so that the users can get in touch with you regarding their problems and other feedback. If you received a negative review, it becomes necessary to know the problem and work on it to turn it into a positive comment.

7. Simplify the Formalities

You need to keep in mind that as you want a life without any complexity, so do the people. So, is the point of getting into the hardcore rules for the login process or filling out a simple form? Time is money, and you have exhibited this when developing the landing page. People tend to get frustrated very easily, so you have to design your form to gather the most crucial data within a minimal time. The optimum example in this regard is Shopify.

8. Content should be Readable

Now, this is an important component, especially if you plan to launch your blogging app's landing pages on mobile. Here, the crucial factors include font styles, their sizes, and how well you can influence your readers and audiences with the best mobile landing page. Although the screen is small you need to maximize its utilization so that anyone can read the content without difficulty.

Recommended Read: Tips for Creating Engaging Social Media Content

9. Next Job in Hand

Once you have added these indispensable stars to your landing page, the next job is to check their proper functionality. The well-optimized landing page will have three major qualities, i.e., quick loading, attractiveness and asking people to take the desired action.

The Final Words

After getting acquainted with the key elements of an attractive landing page, it’s your turn to try it and note the change in the results. This will certainly optimize your page and draw the users' attention toward your app. Promotion is also a key constraint.

However, the outcome depends on how well you implement the elements. So all the best!!

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